Year 13 Business Studies
13BUS Subject DescriptionTeacher in Charge: Mrs V. McDermott.
Recommended Prior Learning12 Business is recommended
The aim of this course is:
- to analyse how and why New Zealand businesses operating in global markets make operational and strategic decisions in response to interacting internal and external factors.
- to plan, take to market, review, and then refine an innovative, sustainable business activity; analyse the activity and its success in the marketplace.
Business is influenced by and impacts on the cultural, ethical, environmental, political, and economic conditions of the day. Issues such as sustainability, citizenship, enterprise, and globalisation are central to both business and the study of business. This course explores business theory within a global context and builds on students' prior knowledge business knowledge and experience.
Students will also participate in the nationwide Young Enterprise Scheme, competing in challenges, as they carry out their business activity. Due to the group work involved, students will need to undertake a strong commitment to regular attendance and group work participation.
Year 13 Business Studies is a university approved subject. Students may also have the opportunity to participate in the AUT Shadow a Leader Day.
Subject Overview
Term 1
Teaching and Learning Business Studies 3.4 internally assessed standard.
Purpose: Develop a marketing plan for a new or existing product.
This involves setting marketing aims, fully explaining and evaluating the market situation, creating a sound marketing strategy and writing a sound marketing plan through
• stating and integrating business knowledge relevant to the marketing plan
• stating and integrating Māori business concept(s) where relevant to the marketing plan.
Marketing aims refer to mission statement and corporate objectives.
The market situation refers to marketing audit, SWOT analysis, marketing assumptions.
Marketing strategy refers to marketing objectives, SMART goals, forecasting, contingency plans.
Marketing plan refers to marketing budget and detailed action plan for implementation and future monitoring.
Term 2
Teaching and Learning Business Studies 3.6 internally assessed standard.
Purpose: Carry out, with consultation, an innovative and sustainable business activity.
This involves sound and thorough planning for a business activity, consulting for a business activity, carrying out the business activity and sound and thorough evaluation of the business activity through:
• stating and integrating business knowledge relevant to the business activity to fully support explanations
• stating and integrating a Māori business concept(s) where relevant to the business activity to fully support explanations
A business activity refers to the production of a good or service.
Innovative refers to originality, invention, commercialisation, or improvement with reference to business formation, functions, people, management and environment.
Sustainable refers to an ongoing focus on economic, social, cultural (including ethical), and environmental outcomes.
With consultation refers to engaging in consultation with specialist advisors in relation to innovative, sustainable and ethical aspects of the business activity.
Evaluate involves measuring the performance of the business activity in relation to desired economic, social, cultural (including ethical), and environmental outcomes.
Term 3
Teaching and Learning continued for Business Studies 3.6 internally assessed standard. Teaching and Learning Business Studies 3.2 externally assessed standard.
Business Studies 3.2
Purpose: Demonstrate understanding of strategic response to external factors by a business that operates in a global context.
This involves explaining the strategic response to external factors through:
• stating and integrating examples to fully support explanations
• stating and integrating business knowledge relevant to the strategic response to external factors to fully support explanations.
• stating and integrating Māori business concept(s) where relevant to the strategic response to external factors to fully support explanations.
External factors refer to those outside of the business’s control that can affect its business functions, people, management and environment.
Global context refers to a business operating in an international environment.
Examples refer to providing relevant information from a business operating in a global context studied in depth.
Strategic response means a relevant ‘business wide’ reaction at multiple levels (size, scope, timeframe).
Term 4
Revision for Business Studies 3.2 externally assessed standard.
Career Pathways
Animator/Digital Artist, Cook, Sales Representative, Accounts Officer, Actuary, Office Administrator, Finance Manager, Receptionist, Advertising Specialist, Copywriter, Sales and Marketing Manager, Personal Trainer/Exercise Professional, Agricultural/Horticultural Scientist, Agricultural Technician, Agricultural/Horticultural Consultant, Product Assembler
Contributions and Equipment/StationeryThere may be some costs associated with this course which may include Young Enterprise Scheme registration $25 and business capital (amount dependent on chosen product).
There may be an opportunity to take part in a Commerce trip to Wellington (not compulsory).